LONDON (AP) — Britain’s U.K. Independence Party has launched its European election campaign with a series of billboards carrying a stark message: They are coming to take your job.

“They” is workers from other European Union countries, who have the right to live in Britain.

One billboard depicts a construction worker begging for change under the headline “EU policy at work.” Another says 26 million people in Europe are looking for work, adding: “And whose jobs are they after?”

Party leader Nigel Farage said Tuesday the posters were “a hard-hitting reflection of reality.” But others are calling them xenophobic.

Labour lawmaker Mike Gapes accused UKIP of running “a campaign designed to sow fear and animosity and hatred towards immigrants.”

UKIP hopes to win big in the May 22 elections for the European parliament.